Pregnancy is a time of joy and excitement, yet it also brings many changes. Those changes reach the skin as well. Hormonal shifts during pregnancy can bring on all sorts of skin concerns, such as dryness, blemishes, stretch marks and heightened sensitivity. During pregnancy it is worth giving your skin a little extra attention, and choosing safe natural cosmetics can help a great deal. Not every product is suitable for pregnant women, though, so it is good to know which ingredients to leave aside and which are welcome at this time.
Should I switch to natural cosmetics during pregnancy?

During pregnancy the skin becomes more sensitive, and some conventional cosmetic products contain harsh substances that can leave it red or irritated. Natural cosmetics without synthetic chemicals, preservatives and artificial fragrances offer a gentler alternative. Natural cosmetics are made from plant ingredients and are formulated to nourish and protect the skin without the risk of irritation, keeping unwanted effects to a minimum.
The benefits of natural cosmetics for pregnant women
- Suitable for sensitive skin: natural cosmetics usually contain gentle, non-irritating ingredients that are ideal for the heightened sensitivity of pregnancy.
- Without harmful chemicals: natural cosmetics contain no substances such as parabens, phthalates or sulphates, which can affect your skin unfavourably.
- Nourishing and moisturising: the natural oils and butters used in cosmetics for pregnancy help keep the skin supple, protecting it from dryness and from the appearance of stretch marks.
Which cosmetics to use in pregnancy
Choosing the right cosmetics during pregnancy matters for keeping your skin comfortable and healthy-looking. Below we mention some of the safest and most effective ingredients and products that can be used during pregnancy too.
Shea butter in pregnancy
Shea butter is a natural emollient known for the way it moisturises and soothes the skin. It is especially lovely for caring for skin prone to stretch marks and for calming dryness. Our Whipped body butters with shea butter, mango butter and macerated linden blossom nourish the skin deeply and keep it soft and hydrated throughout pregnancy. It is a wonderfully effective butter found in many products, and we warmly recommend trying it, whether as part of a particular product or as pure shea butter.
Rosehip oil for stretch marks
Rosehip oil is rich in essential fatty acids and antioxidants, which makes it a beautiful choice for softening the appearance of scars and stretch marks. It improves the skin's elasticity and supports its natural renewal, helping to keep it looking smooth. Our Organic rosehip oil is a lovely answer for pregnant women who wish to care naturally for skin prone to stretch marks or soften the way they look.
Coconut oil and oats
Coconut oil is another wonderful ingredient for pregnant women, thanks to the way it moisturises and soothes. It helps lock in moisture and calms irritated skin. We recommend natural products containing good-quality coconut oil. Oats are traditionally used to calm irritated skin. They are ideal for women who feel itching or heightened sensitivity during pregnancy. Using products with colloidal oats can help soothe dry, itchy skin.
What to avoid during pregnancy
While many ingredients are safe to use during pregnancy, there are some it is better to leave aside because of possible risks to your developing baby. Here are a few ingredients worth avoiding when choosing cosmetics in pregnancy.
Retinoids (vitamin A derivatives)
Retinoids, commonly found in anti-ageing creams, are known for helping to soften lines and improve the texture of the skin. During pregnancy, however, it is better to avoid them, as high doses of vitamin A have been associated with birth defects. At this time it is lovelier to turn to natural alternatives, such as rosehip oil.
Salicylic acid
Salicylic acid is a common ingredient in products for blemish-prone skin, but high doses are not recommended during pregnancy. If you are dealing with pregnancy breakouts, choose gentler, natural products instead. They may contain ingredients such as tea tree oil or oats, which are safer and effective alternatives.
Phthalates and parabens
Phthalates are chemicals commonly found in synthetic fragrances and other cosmetic products. Some studies link exposure to phthalates with hormonal and developmental concerns, so it is better to avoid them during pregnancy. Parabens, in turn, are preservatives used in many cosmetic preparations to extend their shelf life. These chemicals can mimic oestrogen in the body and are associated with hormonal disruption. During pregnancy, then, choosing paraben-free products is the reassuring option.
Frequently asked questions about cosmetics in pregnancy
Is it safe to use essential oils during pregnancy?
Some essential oils are safe to use in pregnancy, while others are better avoided. Oils such as lavender, chamomile and ylang-ylang are generally safe, whereas oils like rosemary, sage and cinnamon are best left aside. Always speak with a specialist before using any essential oils during pregnancy.
Can I still use anti-ageing products during pregnancy?
Many anti-ageing products contain retinoids, which are better avoided during pregnancy. There are safe alternatives, though, such as vitamin C and hyaluronic acid, which can help keep the skin looking youthful without the risks.
How can I care for skin prone to stretch marks during pregnancy?
To care for skin prone to stretch marks, keep it well moisturised with natural products such as shea butter or rosehip oil. Using nourishing creams and oils consistently improves the skin's elasticity, making it more resilient to the stretching that happens during pregnancy. Whether stretch marks appear depends on many factors, though, including genetics and how big your baby grows. There are also various complementary products, such as a regenerating balm for stretch marks.
Interesting facts about cosmetics and pregnancy
- Your skin is more sensitive during pregnancy because of hormonal changes, so it is a good time to switch to gentler cosmetic products.
- Stretch marks run in the family. That means if your mother had them, you are more likely to develop them too.
- Many women have thicker, shinier hair during pregnancy. This is thanks to higher oestrogen levels, which slow hair shedding.
- Your sense of smell becomes stronger in pregnancy, so you may find natural products with a soft, subtler scent more pleasant.
- After giving birth, many women notice their skin type changes – those with dry skin may find it becomes oily, and the other way round.

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