What is makeup?
Makeup is a combination of cosmetic products designed to highlight the features of the face, even out the tone of the skin and bring out your natural beauty. From primer and blusher to mascara and lipstick, makeup has become an inseparable part of self-expression and personal care. With the rise of natural and organic cosmetics today, however, makeup no longer serves only a decorative purpose; alongside beautifying, it also nourishes and protects the skin. And that is why it matters so much to choose the right makeup, the one that will bring you the most.
Makeup and its origins
Makeup has a long and fascinating history. Its beginnings can be found in ancient civilisations, where cosmetics were used for beautifying as well as ritual purposes. In ancient Egypt, women and men used kohl (eyeliner) to line the eyes and crushed minerals (powder) to bring colour to the lips and cheeks. In ancient Rome and Greece, cosmetics were connected with social standing and often contained natural ingredients such as olive oil and beeswax. The use of makeup evolved over the centuries, with the 20th century marking a turning point, when cosmetics became widely available to all parts of society. Today the focus has shifted towards sustainability, with natural and organic makeup leading the way.
Makeup and its types
Makeup covers a wide range of products. These products include everything from primer to lipstick. By category, makeup belongs among facial cosmetics. Below we list some of the most popular types:
Primer
Primer is the foundation of most makeup looks and ensures a smooth, even skin tone. In professional makeup the primer is never missing, as it is the cornerstone for applying the layers that follow. Thanks to it the skin is beautifully prepared and the makeup applied on top lasts longer.
Concealer
Concealers are used to cover blemishes, dark circles and other little imperfections. In essence it is a concentrated makeup that can cover more noticeable imperfections of the skin. Concealer is available in various shades and formulas, to suit all skin types and different concerns.
Blusher and bronzer
Blusher gives the cheeks a healthy rosy touch, while bronzer creates a sun-kissed glow. Blusher and bronzer bring a natural touch of beauty to the skin.
Eye makeup
From eyeshadows to mascaras, eye makeup highlights the eyes and can create soft or bold lines. There are many natural products on the market that contain no harsh chemicals or irritants. They come in many beloved colours, so everyone can choose exactly to their taste.
Lipsticks, glosses and lip balms
Lipsticks, glosses and lip balms bring colour, hydration and fullness to the lips. Natural lip products enriched with natural oils and butters offer beauty along with skin care. They can be completed with a pencil to highlight the contours.
Why choose natural makeup?
Natural makeup offers many advantages over conventional makeup. Natural products, which contain no synthetic chemicals, draw on plant and mineral ingredients. Thanks to this they offer safe ways to beautify that are kind to the skin. Below we gather a few reasons to choose natural makeup:
- Skin-kind composition: Natural oils, butters and extracts nourish the skin while offering effective coverage and colour.
- No harsh chemicals: Free from parabens, silicones and artificial fragrances, natural makeup lowers the risk of irritation.
- Eco-friendly principles: Many makers of natural makeup give preference to sustainable sources and eco-friendly production.
- Multi-purpose benefits: Many natural makeup products offer skin care benefits alongside coverage, so they serve several purposes at once.
Natural makeup from PANAKEIA
At PANAKEIA we believe that makeup should bring out your natural beauty while caring for your skin. Our Organic make-up with vitamin C and Acmella is made from 100% active natural ingredients, which offer coverage, hydration and anti-ageing benefits. The key ingredients of our makeup include:
- Vitamin C: Supports collagen production, improves the skin's natural glow and is traditionally valued for helping to shield it from UV-B damage.
- Acmella extract: Offers firming effects and is said to work as a natural alternative to botox, softening the look of fine lines and wrinkles.
- Squalane and mango butter: Bring deep hydration and smoothness, leaving the skin soft and radiant.
- Mineral UV filters: Traditionally used to give the skin a gentle, safe shield from the sun, without harmful nanoparticles.
This light, creamy composition creates a semi-matte satin finish for a flawless, natural look, which makes it ideal for everyday wear. Our natural makeup is available in three beloved shades - Light, Medium and Warm, so everyone can find their own.
Frequently asked questions about makeup
What is the best way to apply primer?
For a smooth, even application use a damp makeup sponge or a primer brush. Begin in the centre of the face and work outwards for a natural look. PANAKEIA natural make-up glides on effortlessly thanks to its silky texture.
Is natural makeup suitable for sensitive skin?
Yes, natural makeup is ideal for sensitive skin, because it avoids synthetic chemicals and uses gentle ingredients of plant origin.
What can I do to make my makeup last longer?
Before applying makeup, use a primer and set the make-up with a translucent powder or a setting spray. Choosing a good-quality makeup, such as our cream make-up, can also help your makeup last longer.
Lovely facts about makeup
- Among other things, Cleopatra used crushed beetles to create the red pigment for her lips.
- The first modern mascara was invented in 1913 by the chemist T.L. Williams for his sister Maybel – and so the Maybelline brand was born.
- In ancient Greece women used white lead to lighten the skin, unaware of its toxic effects.
- The oldest known cosmetics in the world were found in an Egyptian tomb and are more than 5 000 years old.
- Modern mineral makeup came into being in the 1970s as a natural alternative to traditional cosmetics.
- PANAKEIA natural makeup combines the benefits of skin care with coverage, which shows that make-up can do more than highlight beauty - it can nourish your skin too.